BSS in Mass Communication & Journalism
Writing ad copy and promotional material for publication, broadcast, or internet mediawith AI
AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.
open source ↗sources disagree here: Sources disagree on this task's classification: AEI — Insights from Claude 3.7 Sonnet (2025-03) rates it "augmented"; Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) rates it "exposed". The more conservative classification is kept as primary.
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) ↗Inventing product names and writing slogans for packaging, brochures, and promotional materialwith AI
AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.
open source ↗Editing or rewriting existing written material and submitting it for approvalwith AI
AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.
open source ↗Varying the language and tone of messages based on product and mediumshifting
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Discussing the product, advertising themes, and requested changes directly with the clientstays human
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.
open source ↗Presenting drafts and ideas to clientsstays human
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.
open source ↗Collaborating with other writers on specific projectsstays human
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.
open source ↗Conducting research and interviews to determine which product features to promoteno data yet
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.
open source ↗Reading copy or proof to detect and correct errors in spelling, punctuation, and syntaxshifting
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Verifying facts, dates, and statistics using standard reference sourceswith AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Reading, evaluating, and editing manuscripts submitted for publication; conferring with authors about changeswith AI
AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.
open source ↗Developing story or content ideas, considering reader or audience appealno data yet
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.
open source ↗Conferring with management and editorial staff on story placement and emphasis; meeting with artists, layout staff, marketing directors, and production managersstays human
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.
open source ↗Supervising and coordinating the work of reporters and other editors; interviewing and hiring writers or negotiating contractsno data yet
O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.
open source ↗Evaluate and grade students' class work, assignments, and papers.with AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Initiate, facilitate, and moderate classroom discussions.stays human
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Compile, administer, and grade examinations, or assign this work to others.with AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Prepare course materials, such as syllabi, homework assignments, and handouts.shifting
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Prepare and deliver lectures to undergraduate or graduate students on topics such as public speaking, media criticism, and oral traditions.shifting
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Maintain student attendance records, grades, and other required records.with AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Plan, evaluate, and revise curricula, course content, course materials, and methods of instruction.with AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗Maintain regularly scheduled office hours to advise and assist students.with AI
Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.
open source ↗“not cooked” ≠ “nothing changes.” 10 of your 19 charted tasks already run with AI in the loop, and 3 tasks have no source at all: marked unlisted, not estimated. this slip shows only what we could source; where studies disagree, we print both. nobody can promise outcomes; anyone who does is selling something.
Task-level AI evidence on this page is largely US-scoped research; local pay and market context differ.