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BSS in Media, Journalism & Communication

verdict slip · printed 1 Aug 2026 · sources on every line

how to read this slip
stays humanthe evidence says this stays human led
with AIdone faster with AI in the loop: still needs you
shiftingthe evidence says AI already reaches this one
no data yetno source covers it yet, so we don't guess

STAYS HUMAN5
with AI10
shifting4
no data yet (no source, no guess)3
tasks charted · feeds 3 jobs19
of 19 charted tasks: 5 stay human · 10 run with AI in the loop · 4 are shifting. 3 more are no data yet: no source, no guess. counts only: we don't do scores.

Copywriter / Content Writer[feeds: source]
Writing ad copy and promotional material for publication, broadcast, or internet mediawith AI

AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.

open source ↗

sources disagree here: Sources disagree on this task's classification: AEI — Insights from Claude 3.7 Sonnet (2025-03) rates it "augmented"; Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) rates it "exposed". The more conservative classification is kept as primary.

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) ↗
Inventing product names and writing slogans for packaging, brochures, and promotional materialwith AI

AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.

open source ↗
Editing or rewriting existing written material and submitting it for approvalwith AI

AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.

open source ↗
Varying the language and tone of messages based on product and mediumshifting

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Discussing the product, advertising themes, and requested changes directly with the clientstays human

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.

open source ↗
Presenting drafts and ideas to clientsstays human

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.

open source ↗
Collaborating with other writers on specific projectsstays human

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.

open source ↗
Conducting research and interviews to determine which product features to promoteno data yet

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-05.

open source ↗
Reading copy or proof to detect and correct errors in spelling, punctuation, and syntaxshifting

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Verifying facts, dates, and statistics using standard reference sourceswith AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Reading, evaluating, and editing manuscripts submitted for publication; conferring with authors about changeswith AI

AEI — Insights from Claude 3.7 Sonnet (2025-03) · dated 2025-03.

open source ↗
Developing story or content ideas, considering reader or audience appealno data yet

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.

open source ↗
Conferring with management and editorial staff on story placement and emphasis; meeting with artists, layout staff, marketing directors, and production managersstays human

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.

open source ↗
Supervising and coordinating the work of reporters and other editors; interviewing and hiring writers or negotiating contractsno data yet

O*NET OnLine occupation profiles (task + detail pages) · dated 2026-07.

open source ↗
Communications Teacher, Postsecondary[feeds: source]
usually via further study
Evaluate and grade students' class work, assignments, and papers.with AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Initiate, facilitate, and moderate classroom discussions.stays human

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Compile, administer, and grade examinations, or assign this work to others.with AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Prepare course materials, such as syllabi, homework assignments, and handouts.shifting

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Prepare and deliver lectures to undergraduate or graduate students on topics such as public speaking, media criticism, and oral traditions.shifting

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Maintain student attendance records, grades, and other required records.with AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Plan, evaluate, and revise curricula, course content, course materials, and methods of instruction.with AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗
Maintain regularly scheduled office hours to advise and assist students.with AI

Eloundou et al., "GPTs are GPTs" (2023-03, arXiv:2303.10130) · dated 2023-03.

open source ↗

the delta: what moves your picture
#1 Using AI to draft ad copy and slogans fast, then checking every product claim against what's actually true before it publishes
In BSS in Media, Journalism & Communication's own task ledger, Copywriter / Content Writer's "Writing ad copy and promotional material for publication, broadcast, or…" rates augmented; all 2 matched rows here rate augmented. Checking every product claim against what's actually true is what keeps ad copy out of regulatory trouble. first step: BBB National Programs: National Advertising Division · free · ~15 min
#2 Using AI to rewrite or vary tone across drafts fast, then checking the result matches brand voice before submission
Among BSS in Media, Journalism & Communication's matched ledger rows, Copywriter / Content Writer's "Editing or rewriting existing written material and submitting it for approval" rates augmented; 1 of the 2 matched rows here rates augmented and 1 rates exposed. Reading a draft against the real brand voice is what keeps copy sounding like the brand, not the model. first step: Purdue OWL: Beginning Proofreading · free · ~10 min
#3 Using AI to catch spelling and syntax errors fast, then doing a final human pass for things AI proofreaders miss
Looking at the roles BSS in Media, Journalism & Communication feeds into, Editor's "Reading copy or proof to detect and correct errors in spelling, punctuation,…" rates exposed; the one matched row here rates exposed. A final human read for context is what catches the errors an automated proofreader misses. first step: Purdue OWL: Beginning Proofreading · free · ~10 min
* THE HONESTY BOX
“not cooked” ≠ “nothing changes.” 10 of your 19 charted tasks already run with AI in the loop, and 3 tasks have no source at all: marked unlisted, not estimated. this slip shows only what we could source; where studies disagree, we print both. nobody can promise outcomes; anyone who does is selling something.

Task-level AI evidence on this page is largely US-scoped research; local pay and market context differ.
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